The cogs of consumerism that drive Disney’s whopping wheel of fortune are comprised of many a character – the Empire’s feisty fiends being the most enigmatic. Not obviously appealing to a mass market (how dare Aurora’s luscious locks be distracted from perfection by the immoral antics of a wretched reprobate), the Villains have taken on an almost cult-like status – alluring in their efficacy, Cruella and her cronies are curiously captivating.
The charisma that envelopes Disney’s voracious villains has been carefully captured in a nineteen-strong Disney Villain Perfume collection, which is a magnificent assimilation of badass beauty. Created by a Japanese designer who goes by the name Ruby Spark, the collection has been rendered in reverence to the appearance and character of each of the depicted Villains. The perfumes seduce, not with flowers, pearls and cutesy creatures, but with a tone of enchantment, ambivalence, magic and mystery.
Histrionic in their sense of theatre, the bottles whisper “come hither” with diabolical determination. They emanate villainy with a fantastical sense of irony. The only anticlimax is that the collection is merely conceptual. *evil laugh*
If Walt’s modern day marketing pals don’t pick up on this money making machine pronto then the plot has been well and truly lost, and Disney is officially cray-freakin’-CRAY. Non?