YakketyYak #7…Magnum pop-up store in Covent Garden THIS summer

If you’re going to break your bank on ice cream you may as well do it at this summer’s Magnum Pleasure Store, which opened in Covent Garden on June 29 and will run until September 10.

As part of the brand’s ‘Release the Beast: Dare to Go Double’ campaign, the store is all about decadent double dipping and tantalising toppings. At a starting price of £5.50, you’ll get ice cream, two layers of chocolate, a layer of sauce and you’ll get to pimp your pud’ with a choice of 20 exclusive garnishes including hibiscus petals, blackberry crunch and dustings of black lava sea salt.

May as well.

Find the Magnum Pleasure Store at 21-23 Earlham Street, London, WC2H 9LL.